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If
your organization needs to reach people, and those people use
email, there is probably no better medium than email marketing.
Email is quick, inexpensive, personal, has a high response rate,
and delivers dynamic content.
In a recent survey by the Direct Marketing Association, sixty-three
percent of respondents said that email marketing was their
most effective customer retention tool, while 37 percent said
that it was an effective customer acquisition tool. Axis 24/7
helps you leverage email for both customer retention and acquisition
with our powerful technology and professional service.
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Customer Retention:
For customer retention, consider
these questions:
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Who is most likely to do business with you
– a complete stranger or someone who has already
had a satisfying experience with your firm?
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Which customer is easier to serve – a new customer
that needs the full run-through, or one that already knows
your hours, location, operations, procedures, and pricing?
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Who is more likely to send you more referrals –
a brand new customer, or someone that has been using you
for years?
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Who is more likely to invest in one of your premium
offerings – someone new or one that already trusts
you after a satisfying, ongoing relationship?
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The answers are obvious – your previous customers
are a gold mine. But what are you doing to keep that customer
coming back and what are you doing to create referrals?
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All business people know that it’s
much more expensive to create a new customer, than to
keep a current one, but what are you doing to remind your
customers you are there to serve them?
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Even satisfied customers are willing to try another
option until they become a loyal customer. What value
are you adding to their lives between visits to keep your
firm positively positioned in their mind? Are you educating
them? Are you giving them special offers in return for
their loyalty?
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Have you personally contacted all of them by name in
the last 30 days? When thinking about your industry, are
you the first person or organization that comes to mind?
Do they have your contact information handy? Can they
remember your name?
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What vehicle do you have to reach them on a moments
notice? This can be particularly challenging if you have
hundreds or thousands of customers to serve – how
can you reach them all today with an important message,
yet still treat them with the respect they deserve calling
them by name? |
Axis 24/7’s email marketing approach delivers
answers to these questions – please contact
us.
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"Solutions"
Some companies might turn to direct mail to solve this problem,
but with the long production cycle, expense of design, printing
and postage – and a 1-3% response rate, it provides
little results so many quit. Traditional direct mail has been
declining and may have already seen it’s best days according
to a recent Gartner
study.Others try casting a wider net with newspaper adds,
coupon flyers, radio, TV, etc. and while those might have
some value – they are generally very expensive and don’t
specifically target your best audience – your previous
customers.
There is another answer: Email using Axis 24/7 Marketing.
Axis 24/7 allows you to leverage your number one asset -
your loyal customer base. Marketing to this group produces
the highest results with the greatest profits. Using email
with our service allows you to make personal contact with
thousands of your clients by name TODAY. It gives you the
ability to instantly respond to an opportunity with a timely
message.
Consider this example: If you sell auto parts, and snow is
in the forecast for tomorrow – why not send a message
to all of your customers reminding them that you sell tire
chains and perhaps offer an installation tip for those that
already have them? You can use Axis in hundreds of ways like
this to respond to opportunities and even make your own.
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Customer Acquisition:
Acquiring new customers is hard work. Think of all the effort
that goes into getting your marketing message out, making
contact with an interested party, getting them to your location,
educating them on your products and services, and then getting
them to make a decision to go with your firm. This is a full
time job for most business owners, but it can be easier when
using Axis 24/7.
"Professional Sales”
First, consider all the people that you contact on a regular
business day that don’t immediately become a customer.
What happens to your future communication with those people?
Nothing? At best a phone call or two? If you are like most
business owners, you are too busy serving your current customers
to stay in touch with people whom have not yet bought from
you. Although you are aware that people in this group can
eventually become your new customers, it’s difficult
to identify which are the best prospects and then decide with
whom to follow up. After all, there are only so many hours
in a day, right? Wrong! With Axis you can stay in touch with
all of your prospects effortlessly.
If you are a sales professional making dozens of contacts
per day, you owe it to yourself to start creating an “automated”
prospecting list. Every month that list will grow, and with
it your chances of success. Instead of going from “Hero
to zero” each and every month – why not make each
day an incremental investment in your success? Instead of
just spending time with prospects choose to invest it instead.
When you are ready to send a note to your “prospecting
list” about the value of your product or service, or
a special offer – hundreds or thousands of people will
be receiving your message. You’ll be building a foundation
of trust with them, and will be keeping your name and contact
information in front of them – so you’ll be there
when they are ready. Remember that with our powerful email
system, it doesn’t take any more time to send a personalized
note to thousands of prospects than it does to send a note
to one.
"Website Owners"
Website owners will absolutely profit by acquiring new customers
effortlessly after integrating Axis 24/7 into their website.
Considering that fully 80% of your web visitors will probably
never return according to industry metrics – why not
give yourself a chance to keep in touch with those people
by offering a valuable “Email Newsletter” sign
up box.
One Axis customer, Big
Blue Charters competes with other guide services to offer
an Alaskan fishing adventure. They have built a beautiful
website and they make sure that they rank high in search engine
results, but until Axis 24/7 they had no way to “capture”
those website visitors so they could market to them in the
future. Since these customers were often looking at several
fishing guide options, they had to cross their fingers that
they would eventually “get a bite” from them.
Now Big Blue offers an email sign up on their front page,
and can keep in touch one-on-one with an email to those prospective
customers with a “fishing report.” Has it made
a difference?
After several years in business Big Blue had a fairly large
database, but after integrating Axis 24/7 with their website
their contacts have increased by more than 300% in less than
6 months. That increase in contacts has led to an increase
in business for Big Blue, and the great thing is that they
didn’t have to lift a finger adding these new contacts.
When the new visitor clicks “submit” they immediately
get added to the list and are instantly sent a welcome letter
from Big Blue – all handled electronically by Axis 24/7.
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