In a recent survey by the Direct Marketing Association, sixty-three percent of respondents said that email marketing was their most effective customer retention tool, while 37 percent said that it was an effective customer acquisition tool. Axis 24/7 helps you leverage email for both customer retention and acquisition with our powerful technology and professional service.

Customer Retention:

For customer retention, consider these questions:

The answers are obvious – your previous customers are a gold mine. But what are you doing to keep that customer coming back and what are you doing to create referrals?

Axis 24/7’s email marketing approach delivers answers to these questions – please contact us.


 

"Solutions"

Some companies might turn to direct mail to solve this problem, but with the long production cycle, expense of design, printing and postage – and a 1-3% response rate, it provides little results so many quit. Traditional direct mail has been declining and may have already seen it’s best days according to a recent Gartner study.Others try casting a wider net with newspaper adds, coupon flyers, radio, TV, etc. and while those might have some value – they are generally very expensive and don’t specifically target your best audience – your previous customers.

There is another answer: Email using Axis 24/7 Marketing.

Axis 24/7 allows you to leverage your number one asset - your loyal customer base. Marketing to this group produces the highest results with the greatest profits. Using email with our service allows you to make personal contact with thousands of your clients by name TODAY. It gives you the ability to instantly respond to an opportunity with a timely message.

Consider this example: If you sell auto parts, and snow is in the forecast for tomorrow – why not send a message to all of your customers reminding them that you sell tire chains and perhaps offer an installation tip for those that already have them? You can use Axis in hundreds of ways like this to respond to opportunities and even make your own.

Customer Acquisition:

Acquiring new customers is hard work. Think of all the effort that goes into getting your marketing message out, making contact with an interested party, getting them to your location, educating them on your products and services, and then getting them to make a decision to go with your firm. This is a full time job for most business owners, but it can be easier when using Axis 24/7.

"Professional Sales”

First, consider all the people that you contact on a regular business day that don’t immediately become a customer. What happens to your future communication with those people? Nothing? At best a phone call or two? If you are like most business owners, you are too busy serving your current customers to stay in touch with people whom have not yet bought from you. Although you are aware that people in this group can eventually become your new customers, it’s difficult to identify which are the best prospects and then decide with whom to follow up. After all, there are only so many hours in a day, right? Wrong! With Axis you can stay in touch with all of your prospects effortlessly.

If you are a sales professional making dozens of contacts per day, you owe it to yourself to start creating an “automated” prospecting list. Every month that list will grow, and with it your chances of success. Instead of going from “Hero to zero” each and every month – why not make each day an incremental investment in your success? Instead of just spending time with prospects choose to invest it instead.

When you are ready to send a note to your “prospecting list” about the value of your product or service, or a special offer – hundreds or thousands of people will be receiving your message. You’ll be building a foundation of trust with them, and will be keeping your name and contact information in front of them – so you’ll be there when they are ready. Remember that with our powerful email system, it doesn’t take any more time to send a personalized note to thousands of prospects than it does to send a note to one.

"Website Owners"

Website owners will absolutely profit by acquiring new customers effortlessly after integrating Axis 24/7 into their website. Considering that fully 80% of your web visitors will probably never return according to industry metrics – why not give yourself a chance to keep in touch with those people by offering a valuable “Email Newsletter” sign up box.

One Axis customer, Big Blue Charters competes with other guide services to offer an Alaskan fishing adventure. They have built a beautiful website and they make sure that they rank high in search engine results, but until Axis 24/7 they had no way to “capture” those website visitors so they could market to them in the future. Since these customers were often looking at several fishing guide options, they had to cross their fingers that they would eventually “get a bite” from them. Now Big Blue offers an email sign up on their front page, and can keep in touch one-on-one with an email to those prospective customers with a “fishing report.” Has it made a difference?

After several years in business Big Blue had a fairly large database, but after integrating Axis 24/7 with their website their contacts have increased by more than 300% in less than 6 months. That increase in contacts has led to an increase in business for Big Blue, and the great thing is that they didn’t have to lift a finger adding these new contacts. When the new visitor clicks “submit” they immediately get added to the list and are instantly sent a welcome letter from Big Blue – all handled electronically by Axis 24/7.